Beauty is done differently at Lime Crime. Lime Crime was founded by makeup visionary Doe Deere in 2008, her mission was to create products and experiences that transport you to a magical world where you can express yourself unapologetically, experiment with every colour of the rainbow and escape from looking like everyone else. They design, manufacture and assemble our quality products in Los Angeles, using globally-sourced ingredients for high performance wear and high colour pay-off.

Certified vegan and cruelty-free brand by both PETA and Leaping Bunny, their makeup and all of its ingredients are never tested on animals. After all, they are the makeup for unicorns.

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